CASE STUDIES

PowerBag Tour

CHALLENGE

When Powerbag was looking to introduce its new product to the Generation Y market on a national level, UCG Marketing was there to execute a two month mobile tour in conjunction with Blue Wolf Communications.  The Powerbag is a fully functional backpack that has a built in rechargeable battery capable of charging any smartphone, tablet device or anything that utilizes a USB charger. The goal of the tour was to generate awareness and drive trial for this new product with college students and young professionals.

SOLUTION

• The Powerbag tour is traveling to key college campuses and retail outlets such as Best Buy and FYE throughout the country
• The tour vehicle is a completely customized 37’ RV with an interactive build out and a branded exterior
• Inside the RV a DJ booth is setup for visitors to spin some beats along with a product display area where consumers can try on different bags. In the back of the vehicle, an iPad station for checking out the brands website and Facebook page is setup as well as a Powerbag charging station and a Wii gaming lounge for visitors to hang out and relax while they charge their electronics
• Outside the RV, a 10x10 branded tent is setup with a branded table which sits next to a customized Plinko board. The board gives consumers a chance to win one of many prizes including a brand new Powerbag, powershots, t-shirts and other prizes provided by Homedics
• Working in conjunction with electronic stores, the tour also offers event visitors a chance to purchase a Powerbag on the spot or ordering one off the website utilizing one of the iPads

RESULTS

• The first event took place in Boston where the RV was unveiled at Collegefest 2011
• Over 15,000 college students from the Northeast attended Collegefest and were introduced to Powerbag

Powerbag StayCharged Tour Trailer from Powerbag on Vimeo.