CASE STUDIES

PowerBag Tour

CHALLENGE

When Powerbag was looking to introduce its new product to the Generation Y market on a national level, UCG Marketing was there to execute a two month mobile tour in conjunction with Blue Wolf Communications.  The Powerbag is a fully functional backpack that has a built in rechargeable battery capable of charging any smartphone, tablet device or anything that utilizes a USB charger. The goal of the tour was to generate awareness and drive trial for this new product with college students and young professionals.

Powerbag StayCharged Tour Trailer from Powerbag on Vimeo.

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