CASE STUDIES

NAMA GRatitude Tour

CHALLENGE

The NAMA Gratitude Tour was created to generate awareness for the new generation of vending machines among the Gen Y demographic and consumers in general. In order to accomplish this goal, UCG Marketing worked closely with NAMA (The National Automatic Merchandising Association) and Healy and Schulte (NAMA’s Marketing firm), to execute a seven city tour displaying some of the most innovative vending machines available. Of course, we also gave out thousands of free product samples to event attendees.

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